Sincera offers a telemetry service that crawls websites and mimics real users to identify the technologies, identity signals, and privacy compliance informing ad transactions. It packages that metadata for other adtech firms and charges a monthly subscription plus additional processing fees. Customers to date include LiveRamp, identity company ID5, and publicly traded adtech firm The Trade Desk. The company was founded in 2022 and is currently based in New York. Sincera plans to use its recent funding to expand its team—growing from nine employees to around 14 with hires in sales, go-to-market, customer analysis, and engineering—and to buy more compute. It also intends to broaden its crawling into areas such as in-app advertising and connected-TV as it scales its customer base.

Total raised

$4M

Funding rounds

1

Latest round

Seed

Latest activity

Oct 2023