Singular builds a marketing intelligence platform that unifies data from mobile, web and offline sources to give marketers a single pane of glass. The product sits on top of complex marketing stacks and integrates with existing marketing tools while often displacing smaller point solutions. CEO Gadi Eliashiv says the platform can present both high-level CMO dashboards and the finest level of detail for attribution and analysis. The company was founded by former Onavo executives Gadi Eliashiv, Eran Friedman and Susan Kuo, who serve as CEO, CTO and COO. Singular already counts customers including Lyft, Yelp, Airbnb, LinkedIn, Symantec, Zynga, Match and Twitter. The team positions the product as an intelligence layer rather than an ad‑buying tool. Singular provides a marketing analytics platform that delivers attribution, cost aggregation, creative reporting and workflow automation within a single application. Led by CEO Gadi Eliashiv, the company connects disparate digital marketing data from publishers, CRM providers and other partners to help marketers uncover actionable insights for customers such as Lyft, Twitter, Match.com and Zynga. Since its inception in 2014, Singular has tracked and analyzed more than 6 billion installs and $3 billion in digital marketing spend, and it processes billions of consumer marketing data points weekly from over 600 integration partners. Singular will use the new funds to accelerate product development and support international expansion, and it already maintains regional offices in Europe and the Middle East. The company has raised $20 million to date, including the newly announced $15 million Series A. The platform serves industries including commerce, travel, gaming, entertainment and on-demand services. Singular provides a cross-platform, cloud-based mobile marketing dashboard that unifies the mobile marketing ecosystem by combining ad network data with ad trackers, BI solutions, and other databases. The company positions its product as a fully automatic SaaS solution that removes manual operations and enables marketers to analyze granular ROI across channels, creatives, geographies, and user segments. Singular emphasizes measuring quality installs and post-install engagement rather than simple install counts, enabling marketers to optimize spend and scale campaigns. It cites customers including Kabam, GREE, Storm8, Hotel Tonight, Big Fish Games, Perfect World, and GetTaxi. The founding team comprises ex-Onavo executives (CEO Gadi Elishayov, CTO Eran Friedman, and COO Susan Kuo), who left Onavo prior to its acquisition and built Singular from that experience. Financially, the company announced a $5 million seed financing from General Catalyst Partners.

Total raised

$50M

Funding rounds

3

Latest round

Series B

Latest activity

Sep 2018