Founded in 2019 by Kim Kardashian and Jens Grede, Skims has evolved from a digital-first shapewear label into a diversified apparel company approaching $1 billion in annual net sales. The brand emphasizes inclusive sizing and a minimalist aesthetic, leveraging high-profile celebrity and athlete campaigns to build a loyal customer base. Skims already operates 18 brick-and-mortar stores in key U.S. cities such as New York, Los Angeles, Austin, and Atlanta, plus one in Mexico, and plans to open additional international locations in 2026. Recent collaborations like NikeSkims, which sold out within hours, underscore its push into athleticwear and performance categories. The company is also broadening its assortment across apparel and activewear to capture a larger share of the global fashion market. While leadership has publicly floated the idea of an IPO since 2024, the brand has opted to remain private amid a tepid consumer-IPO environment. The latest capital injection positions Skims to accelerate global retail expansion and product diversification while delaying a potential public listing.

Total raised

$649M

Funding rounds

3

Latest round

Equity

Latest activity

Nov 2025