Smadex offers a Rich Media Mobile Advertising Demand Side Platform that enables ad networks and ad exchanges to run location-aware, rich-media mobile campaigns and monetize inventory. Its platform targets agencies and ad networks seeking location-aware formats and real-time-bidding capabilities. The company has launched campaigns across Spain, Italy, the UK, Argentina, Mexico, Chile, Colombia and Guatemala. Smadex plans to use new funding to hire engineers to scale its technology and to expand internationally across Europe and Latin America. The founding team comprises CEO Jordi de los Pinos, José Ramón Gómez Utrilla and Víctor Ruiz. The company recently closed a €600K funding round to support its growth.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Jul 2013