• thethings.iO

  Participated · Equity · Jul 2015

  thethings.iO provides a cloud backend for Internet of Things devices, offering analytics, storage, APIs, tooling for device management and interoperability to speed deployment and performance. It targets both developers building connected devices and companies deploying IoT devices, positioning itself against rivals such as Evrythng and Xively. The startup reports about 2,500 registered users and 10 paying customers and plans to begin monetizing DIY users with a €1 per device per year license. Founded two years ago and based in Barcelona, the company says it has customers mainly in Europe and is opening contacts in Asia. thethings.iO previously took funding from Wayra (the Telefónica incubator). The new capital will be used for marketing, sales development and expansion into Asia and the U.S. TheThings.io offers a full cloud-based back end for IoT companies, including data storage, analytics, APIs, and a hardware-agnostic architecture designed for device interoperability. Servers are currently based in Europe with plans to expand to the U.S. to reduce transatlantic latency. The company targets early-stage IoT startups and charges a tiered per-device pricing model (around €1 per device/year, €0.5 at 50,000 devices, €0.2 at 250,000 devices, and custom pricing at 1M devices). During stealth it ran six pilot programs and signed up about 2,000 developers; the team comprises six employees in Spain. TheThings.io positions itself against platforms such as Xively, SmartThings (Samsung), and Relayr Cloud while arguing its focus on interoperability and IoT-specific app architecture differentiates it from generic cloud providers. Financially, it has completed seed rounds and is actively raising additional capital to support expansion and growth.

• Smadex

  Participated · Equity · Jul 2013

  Smadex offers a Rich Media Mobile Advertising Demand Side Platform that enables ad networks and ad exchanges to run location-aware, rich-media mobile campaigns and monetize inventory. Its platform targets agencies and ad networks seeking location-aware formats and real-time-bidding capabilities. The company has launched campaigns across Spain, Italy, the UK, Argentina, Mexico, Chile, Colombia and Guatemala. Smadex plans to use new funding to hire engineers to scale its technology and to expand internationally across Europe and Latin America. The founding team comprises CEO Jordi de los Pinos, José Ramón Gómez Utrilla and Víctor Ruiz. The company recently closed a €600K funding round to support its growth.

No current team members are available.