Smartology is a London-based contextual adtech platform that matches branded content with editorial articles on premium online media. Led by CEO Mark Bembridge, the product enables large advertisers to contextually match branded content with editorial articles, delivering high engagement in a GDPR-compliant way. Media partners include Financial Times, The Economist, Dow Jones, Bloomberg, Handelsblatt and nearly 70 additional premium publishers, which helps drive higher revenue for media owners via non-intrusive advertising. Smartology has run campaigns for clients such as Credit Suisse, HSBC, Swiss Re, Mischon de Reya, London Business School and EY. The company closed a £2.8m ($3.6m) Series A round led by Committed Capital, with Tim Steel of Committed Capital joining the board as Investment Director. It will use the funds to accelerate product development and expand into North America and across EMEA.

Total raised

$4M

Funding rounds

1

Latest round

Series A

Latest activity

Jan 2019