Led · Series A · Aug 2026

Gravity operates a full-stack advertising platform composed of a demand-side platform, a supply-side platform and an exchange to place and monetize text-based ads inside AI chatbots and assistants. It serves advertiser clients including Best Buy, Target, Vercel and MongoDB and places ads in AI applications such as ChatGPT, Codebuff, EcoGPT, Daimon, Magneta, Runable and CTO.new. The company offers tools to measure campaign performance and to help advertisers create ads, and it ingests advertiser product catalogs to enable ads that surface relevant options during agent queries. Gravity is experimenting with "agent-to-agent" ads that are not visible to humans and intends to add direct payment integrations so agents can complete purchases with user approval. The startup positions itself as an AI-native ad specialist competing in a market that includes large adtech players and integrations with platforms like OpenAI.

Led · Series A · Apr 2025

Healthera is a Cambridge‑based patient experience platform founded at Cambridge University in 2015 that provides digital services and white‑label solutions to pharmacies. The company supports more than 1,700 UK pharmacies and over one million patients via its app, and processed over 5 million digital prescriptions in 2024. Healthera says its partners outperform the market by roughly 10%. Its core product enables repeat prescriptions, pharmacy services and access to private medicines. The company plans expansion across the UK and into North America—specifically Canada—and to develop new revenue verticals including private medicine prescribing and end-to-end clinical service management. Management describes the business as entering a next phase of growth backed by new strategic investment. Healthera operates a healthcare marketplace that provides patients with medicines, healthcare services and products through a digital platform. The platform connects over 1,500 pharmacies from large national chains and independent providers. The company intends to use the recent investment to expand its tele-pharmacy platform’s capabilities, develop new partnerships, and accelerate strategic initiatives. Planned product work includes enhancing pharmacy workflow and operations and building additional patient engagement capabilities focused on managing long-term conditions. Healthera aims to prove at scale its lasting impact on patient outcomes. Founded out of Cambridge University in 2015 and led by CEO Quintus Liu, the company previously completed a Series A led by Accelerated Digital Ventures and Cambridge Enterprise; the amount of the new investment was not disclosed. Healthera provides an end-to-end digital solution that lets patients order and track repeat prescriptions, access clinical services, and monitor medication intake through a network of pharmacies and NHS GPs. The platform launched commercially in late 2017 and now connects over 800 pharmacies and GPs and tens of thousands of patients. Healthera is partnering with NHS local authorities (CCGs) and plans to expand into OTCs, data-led primary care, and real-world pharmaceutical insight. The company was founded in 2015 by Quintus Liu, Martin Hao and Jin Dai and is based in Cambridge, UK. Healthera intends to use the new funding to expand its product line and scale its solution across the UK. The focus remains on assisting patients with repeat prescriptions as the core use case while broadening services over time. Healthera builds pharmacy IT solutions and a personal health management app designed to transfer and interpret complex medical instructions to patients and to enable patient participation in medication management. The company says its products empower the pharmacy industry to cut costs and develop additional revenue streams while supplying health care providers with real-world analytics. This institutional funding will allow Healthera to complete product development on the next generation of its pharmacy IT solutions and app and has financed pre-launch testing of product-market fit. In January 2016 Healthera became the first pharmacy-integrated medication application available on the Apple App Store. Management reports the funds enabled the company to grow from a small start-up to a structured technology company with its own culture, to build technical and commercial teams, establish strategic partnerships, and win NHS contracts. Company leadership positions the product as a scalable solution to medical non-adherence for the NHS.

Led · Equity · Nov 2024

Konsileo operates a placement and e-trade platform that supports brokers in searching the whole insurance market and presenting insurers with richer client data. The platform enables brokers with different specialisms to team up, divide work and benefits, and embeds real-time compliance checking. The company focuses on mid-market advised sales for small, medium and mid-corporate businesses across sectors including construction, logistics, farming and recycling. Led by CEO John Warburton and CTO Peter Henderson, Konsileo has grown since its 2017 founding to employ 160 people across the UK. In the last 12 months the firm has placed in excess of £60 million GWP on a run-rate basis. It intends to use the new funds to continue recruiting broking professionals and to further develop its technology. Konsileo is an FCA-authorised and chartered commercial insurance broker and risk management adviser based in London, UK. The company has developed a proprietary broking platform with built-in compliance checks and policy administration that frees brokers from repetitive tasks. The platform facilitates risk capture, insight and cross-firm collaboration. Led by CEO John Warburton and CTO Peter Henderson, Konsileo raised a £4.7M Series A to support its growth. The company intends to use the funds to accelerate recruitment of UK insurance brokers and further develop its technology platform.

Led · Equity · Dec 2020

Living Map's core product is its Live Positioning platform, a software solution that provides accurate indoor positioning where GPS is unavailable and without requiring expensive hardware. The platform has been deployed by Singapore Airlines to guide passengers through Heathrow and is set to be rolled out at other airports via a partnership with Star Alliance. Living Map has also produced systems for venues including Canary Wharf, New York’s MET Museum and the RUH Bath Hospital to help new staff navigate. The company plans to make the technology easily integrable across multiple sites, mobile devices and third-party applications so developers can add indoor wayfinding or asset-tracking features. Mercia has backed Living Map since 2018, investing from its EIS funds. The business recently secured a government loan to fast-track development and open up global opportunities. Living Map provides a software platform that lets organizations locate and track assets or people in real time across both outdoor and indoor spaces. Its technology can be integrated with sensors or other monitoring systems to track high-value medical equipment in hospitals, monitor components in large manufacturing plants, or map air quality across a city. The company has produced digital mapping systems for venues such as Canary Wharf, Heathrow Airport and the MET Museum in New York, and recently built systems to help key workers navigate Bath and RUH Bath Hospital. Founded in 2010 by urban design consultant Tim Fendley and led by CEO Dominic Hazlehurst, Living Map employs over 25 staff. The company recently closed an £850k funding round to further enhance its technology and support the roll-out of a new airport passenger transfer guidance service. Living Map, founded in 2010 and based in Bath, UK, provides “location of things” software that enables customers to produce customised maps for both outdoor and indoor spaces. Its platform can be linked to sensors to locate and track people or assets in real time, with example use cases including monitoring high-value products on production lines and mapping air quality across a city. The company was founded by urban design consultant Tim Fendley and is also led by Adam Coxen. Living Map raised a further £2.6m in funding, bringing total funding to £3.8m to date. Backers included Committed Capital, Mercia and other existing shareholders. The company intends to use the funds to launch a new software package to broaden adoption among large indoor venues such as airports, retail sites, hospitals, and for smart city deployments.

Led · Series A · Jan 2019

Smartology is a London-based contextual adtech platform that matches branded content with editorial articles on premium online media. Led by CEO Mark Bembridge, the product enables large advertisers to contextually match branded content with editorial articles, delivering high engagement in a GDPR-compliant way. Media partners include Financial Times, The Economist, Dow Jones, Bloomberg, Handelsblatt and nearly 70 additional premium publishers, which helps drive higher revenue for media owners via non-intrusive advertising. Smartology has run campaigns for clients such as Credit Suisse, HSBC, Swiss Re, Mischon de Reya, London Business School and EY. The company closed a £2.8m ($3.6m) Series A round led by Committed Capital, with Tim Steel of Committed Capital joining the board as Investment Director. It will use the funds to accelerate product development and expand into North America and across EMEA.