smol makes eco-friendly laundry capsules and a range of low‑carbon, reduced-chemical, vegan and cruelty-free cleaning products. The company was founded in 2018 by former Unilever employees Paula Quazi and Nick Green and is marking its third anniversary. smol powers about 10 million washes per month across the UK and reports customers have saved over 1,000 tonnes of chemicals, 350 tonnes of plastic and 10 tonnes of animal fats. Its stated mission is to bridge the gap between affordable, effective big‑brand products and smaller eco brands that are often pricier or less effective. The business intends to continue expanding its product line and increase market reach. The latest funding is earmarked for further product development and market expansion. Smol sells eco-friendly laundry capsules and dishwasher tablets on subscription, delivering product to customers' letterboxes and positioning itself below leading-brand prices. The company was founded in 2018 by former Unilever employees Paula Quazi and Nick Green. It has launched its own vegan, animal-fat-free fabric conditioner, a 100% plastic-free child-lock packaging option, and a fabric conditioner made from 100% post-consumer recycled plastic. Smol also operates a returns scheme for refill and reuse. The startup aims to expand its product range and enter new markets while growing its team. Recently it completed a new funding round to support those plans.

Total raised

$44M

Funding rounds

2

Latest round

Series B

Latest activity

May 2021