Surfboats Solutions Pvt. Ltd operates Smytten, a sampling and engagement platform founded in 2015 by Siddhartha Nangia and Swagat Sarangi that began as a luxury product sampling service and pivoted to D2C and premium brand sampling in India. The platform serves categories including fragrances, beauty, makeup, male grooming, food and beverages, baby and mother care, and health & wellness. Smytten says it launches a new brand on its platform daily and brings 15–20 new products every day for consumers to try, and it lists partnerships with brands such as Mamaearth, mCaffeine, The Man Company, WOW Skin, Clinique, Faces Canada, Plum, Sugar and Lakme. The company employs more than 300 people and plans to double down on hiring, particularly engineering talent. It intends to use recent funding to enhance its tech infrastructure and apply artificial intelligence and machine learning to brand building and customer acquisition. To date it has raised over $20 million in institutional funding. Smytten operates a sampling and engagement platform serving direct-to-consumer (D2C) brands. The company helps brands run product sampling and consumer engagement programs to support new product development, acquisition, and retention. Smytten says it will use the new capital primarily to scale its user base and to build industry-first technology and data solutions to optimize the marketing funnel. The funding is positioned to enhance capabilities across product development through consumer acquisition and retention. The company was founded by ex-Googler Swagat Sarangi and an ex-Unilever executive. Smytten operates a brand discovery and experience platform that partners with premium and luxury brands to provide lifestyle products and services across health, fitness, beauty, and grooming. The company runs a sampling business and fulfills one million monthly sampling orders from a warehouse in Ahmedabad. Smytten says it focuses on brand and customer interaction rather than conventional e-commerce. The startup plans offline expansion across India and intends to open warehouses in Gurugram and Bengaluru soon. Management stated the funds will be used to expand the user base, infrastructure, and offline footprint. Smytten operates an online discovery platform focused on premium and luxury products and services. The platform curates and showcases luxury offerings for consumers seeking high-end products and services. Smytten has raised $200,000 in a seed funding round. That seed round was led by Rimpal Chawla, ex‑MD of Credit Suisse Asset Management India, and Anuj Srivastava, CEO of Livspace and a prolific angel investor. The article does not provide revenue or user metrics. No future plans or use of proceeds were disclosed in the coverage.

Total raised

$21M

Funding rounds

4

Latest round

Series B

Latest activity

May 2022