Snaptee is a mobile T-shirt design platform that enables users to convert smartphone photos into customizable T-shirt designs using in-app filters and templates. The app allows users to remix each other’s designs, and original photographers receive a small cut of any sales. Snaptee currently has about 500,000 registered users. The company plans to use the latest capital to fund further expansion into the U.S. and Japan and to update its T-shirt design platform. A new version of the app is expected to be unveiled before the upcoming holiday season and will add features to facilitate discovery and increase interaction through commenting, tagging, and following. Snaptee’s differentiation strategy centers on ease of use and mobile-first design tools. Snaptee is an iOS app that enables users to convert photos from Instagram or device albums into customizable graphic t‑shirts using an in‑app photo editor, six filters, 20 templates and overlays. The app doubles as a marketplace where creators can list designs for sale (users can price their own designs at $19.99 and buy others' at $24.99) and allow other users to "remix" designs. Since going live in July, users have created 10,000 designs; the company offers free international shipping and orders typically take two to three weeks to arrive. Snaptee plans to use its seed funding to improve the app UI, find additional marketing channels, smooth logistics and scale production as it targets the U.S. and Japan. An Android version is also in development. Founders Wai Lun Hong and Gary Lee previously built Gobuya, a daily-deals site they bootstrapped to $5 million revenue, which informed their approach to building Snaptee.

Total raised

$1M

Funding rounds

2

Latest round

Equity

Latest activity

Sep 2014