Soccer Manager is a Preston, UK–based provider of an online soccer management game founded in 2004 by brothers Andy, Chris and Steven Gore. Its core product is the Soccer Manager series, including Soccer Manager 2021 and the upcoming SM 2022 due this autumn. The company also operates a multiplayer title, SM World, which it plans to relaunch with new apps and added features. Soccer Manager intends to use the funds to grow its user base in the Middle East and Far East through local language translations and to further develop SM 2022. Since the launch of Soccer Manager 2021 the company has grown revenue by over 80%; its games have been played in 234 countries, downloaded by more than 50 million players and attract over one million monthly active users. It now employs over 40 staff. Soccer Manager develops online football management games, operating SoccerManager.com. The title has run for eight years and attracts over 500,000 monthly active users. The team is working on a new sports title and intends to finalize its production. The company plans to use new funding to grow development capacity and secure third-party support and expertise. Andrew Gore serves as CEO, and industry veteran Matt Eyre (former Director of Brand Marketing at SEGA) has joined to help grow the brand. Founded in 2005 and based in Preston, UK, the company is expanding its product slate and team. Soccer Manager is a Preston, UK-based developer of an online football management game that lets players manage their favourite teams and compete against others worldwide. Launched in 2005 by brothers Andrew, Christopher and Steven Gore and Peter Adams, the platform operates in 39 languages. It reports 700,000 active players globally and is particularly popular in South America, Indonesia and parts of southern Europe including Italy, Spain and Turkey. The game is free to play, with revenue generated from in-game purchases and advertising. The company secured a six-figure finance package from the Lancashire Rosebud Fund (managed by Enterprise Ventures). The funds will be used to further develop the platform and expand availability to tablets and mobile devices.

Total raised

$5M

Funding rounds

3

Latest round

Equity

Latest activity

Mar 2021