SOCi is a San Diego, CA-based provider of a marketing platform for multi-location brands that helps businesses scale localized marketing across all digital channels. Led by Afif Khoury, the platform is brand-directed, locally perfected, and data-connected. It uses advanced AI and machine learning to provide actionable insights and recommendations while automating time-consuming marketing tasks for hundreds or thousands of locations. SOCi helps businesses strengthen their digital presence across local search and social pages and protect their online reputation. The platform is used by more than 700 multi-location and enterprise businesses totaling over three million locations. The company raised $120M and intends to use the funds to invest in a line of AI marketing products and to expand into new markets. Soci offers a comprehensive localized marketing platform that lets national and global companies coordinate individual stores' presence across search, social media, review platforms and ad campaigns. The platform enables national marketing teams to share content and assets so locations maintain a consistent corporate personality while expressing a local personality. Customers include Ace Hardware, Anytime Fitness, The Hertz Corporation and Nekter Juice Bar. In 2020 Soci added more than 100 new customers, representing nearly 30,000 new locations. CEO and co-founder Afif Khoury said the company consolidated local marketing workflows to avoid multiple logins and that the pandemic accelerated demand. Soci plans to expand the platform through acquisitions and integrations to connect CRM, point-of-sale and rewards data with search, social and reviews. Soci provides a centralized platform for multi-location marketers to post content, share assets, respond to reviews and comments, manage ad campaigns, and maintain brand consistency across hundreds or thousands of local pages. The product integrates with roughly 40 different APIs where businesses converse with customers, with Facebook cited as the most prominent channel. Soci has incorporated AI to power chatbots that move social engagement downstream to calls, sales, or other locally relevant outcomes. Customers include national chains such as Ace Hardware and Sport Clips. The company was founded in 2012 and has spent years building a broad platform rather than a point solution. Financially, the company has disclosed having raised around $30 million in total funding and completed a new Series C that the company said would fund further AI development and expansion of its sales and marketing teams. Soci emphasizes a consultative, locally present sales approach to serve complex enterprise customers. SOCi offers an enterprise marketing technology platform that enables multi-location companies to manage local social media and reputation at scale. Led by CEO Afif Khoury, the company’s proprietary solutions are used by more than 250 clients representing over 50,000 business locations. SOCi helps clients oversee and protect their brand at the national level while scaling presence across hundreds, sometimes thousands, of local pages on sites such as Facebook, Instagram and Google My Business. The company closed a $10.5M Series B to accelerate adoption of its platform among multi-location brands. The funds are intended to expand platform adoption across its target customer base. SOCi is headquartered in San Diego, California. SOCi provides brands and digital marketing agencies with a SaaS platform to manage hundreds or thousands of social media pages. Its platform offers content discovery, asset management, peak-time scheduling, customer care, lead-generation, reporting and analytics, reputation management and other features. SOCi is fully integrated with major social networks and reputation platforms including Facebook, Twitter, LinkedIn, Google+, Instagram and Yelp. The company was founded in 2012 by Afif Khoury (CEO) and Warren Kay (CRO) and is based in San Diego, CA. SOCi closed an $8.5M Series A financing and intends to use the funds to increase sales and marketing efforts and to expand technology development.

Total raised

$238M

Funding rounds

7

Latest round

Equity

Latest activity

Mar 2023