Participated · Series B · May 2022

Founded in 2012 as Tracking First, Claravine provides a platform for enterprises to define, enforce and manage marketing data standards across regions, teams and campaigns. The product includes a dashboard for building taxonomies, APIs and integrations with platforms such as Adobe Experience Manager, Workfront and media platforms like Google Ads to standardize and verify tracking and analytics inputs. Claravine also offers consulting services to document naming conventions, rules and custom attributes and to help organizations evaluate and improve their data standards. The company emphasizes reducing human error upstream to improve downstream data reliability and speed for BI and analytics users. Management plans to use new funding to double headcount to 88 employees by year-end and to support product R&D. Claravine reports nearly 100 customers, saw over 40% ARR growth from 2020 to 2021, and maintains 95% gross revenue retention, while declining to disclose current ARR. Claravine is a technology platform that helps standardize, govern, and connect marketing data across every team, system, and channel. Thousands of brands globally use its software, and enterprise customers such as USAA leverage its ability to standardize data structure and govern the process to generate, validate, and connect data. The platform centralizes data structure and enforces data standards and naming conventions across campaigns, content, ads, and experiences to improve measurement and decision-making. Claravine says customers realize richer insights, increased ROI, and better customer experiences as a result. The company was recognized #540 on the 2020 Inc. 5000 list with an 857% three-year growth rate. The new funding will be used to further build out product development and go-to-market strategies. Tracking First is a Provo, Utah-based enterprise data governance platform designed to structure and unify digital campaign data. It provides digital marketers with a platform to analyze and run campaigns by unifying data from multiple campaigns and disparate systems into a single integrated view. The solution automatically generates and stores campaign codes and ensures that new marketing releases are prepared even when marketers are spread across the globe and engaged across different channels. The company was co-founded by Craig Scribner and John Boyd in 2012 and is led by newly appointed CEO Verl Allen. Tracking First raised $4M in funding to support its operations. The company intends to use the funds to expand its sales, marketing and product teams. Tracking First is a SaaS ad-technology company that automates creation and classification of campaign tracking codes. Its platform prepares tracking-ready campaign links that are vetted before launch, embedding unique tracking codes in landing page links and testing that codes are captured by reporting systems. Its patent-pending algorithms detect consistencies and correlations in a company's historical codes, automatically generating new codes that match established reporting standards. The company says this reduces the data maintenance burden for marketers and analysts and improves the quality of marketing campaign data. Tracking First aims to transform data governance and scalability by making analytics prep intuitive and eliminating the bottleneck of a single individual owning campaign context. It currently serves major brands including Hilton Worldwide, Verisign and USAA. Financially, the company announced a $50,000 angel investment.

Participated · Seed · Feb 2022

DeepSurface operates a fully automated platform that gathers required context from an organization’s network, assesses each vulnerability for exploitability using that context, and ranks vulnerabilities by risk. The company serves customers across financial services, public utilities, legal services, SaaS providers and higher education. Founded in 2017 and led by CEO James Dirksen, DeepSurface is based in Portland, Oregon. The business intends to use recently raised capital to fund growth in the Portland area and is hiring for product development, sales engineering and customer success roles. The article does not disclose revenue or user metrics. DeepSurface Security offers an automated Predictive Vulnerability Management suite that analyzes and prioritizes vulnerabilities across enterprise networks. Its tools aim to automate reduction and management of cybersecurity risk and help vulnerability management teams identify business risk before attacks occur. The company targets highly regulated sectors including banks, hospitals, law firms, and schools. DeepSurface is privately held and headquartered in Portland, Oregon. Prior investors include Cascade Seed Fund, SeaChange Fund, and Voyager Capital. The company intends to use new capital to develop and deploy its automated predictive vulnerability management software. DeepSurface Security offers an automated Predictive Vulnerability Management suite that collects deep knowledge of user permissions, application and host configurations, and sensitive-data locations to build threat models and exploitation-pathway maps. The platform computes risk scores for individual vulnerabilities and risk pathways to help security teams prioritize patches and remediation where they reduce the most risk. DeepSurface is designed to complement vulnerability scanners by automating discovery, accurate prioritization, and research for remediation rather than replacing scanners. The company emerged from stealth after a year-long beta with several large healthcare, SaaS, and financial services customers and plans a public release in Q4 2020 with preview tours for CISOs and vulnerability teams. DeepSurface was founded in 2017 and is headquartered in Portland, Oregon; it will use new funding to expand its Portland-area team. The company announced $1 million in seed funding from Cascade Seed Fund, SeaChange Fund, and Voyager Capital to support the product launch and growth.

Participated · Series A · Jan 2022

CloudApp is a visual work-communication platform that lets teams create and share HD screen recordings, GIFs and marked-up screenshots stored securely in the cloud. Files are accessible via native Mac and Windows apps or as password-protected web links and the product supports integrations with Slack, Atlassian, Trello, Zendesk and Asana. Since its launch the company has amassed more than four million total users and counts customers such as Adobe, Uber, Zendesk and Salesforce. Founded in 2015, CloudApp aims to reduce synchronous meetings and emails by enabling asynchronous, easily searchable visual messages. The company envisions using AI to surface the most relevant content and build repositories of quick-help videos to improve workflows across sales, support, product and engineering teams. CloudApp plans to use recent funding to speed the product, deepen integrations, enhance security, and expand product, engineering, marketing and sales teams. CloudApp is a video-led collaboration solution that enables instant business communication through shareable videos, GIFs, screenshots, screen recording, and GIF creation. The company offers Chrome, Mac, and Windows applications and integrates with workflow tools including Zendesk, Slack, Adobe, Drift, and Zapier. CloudApp reports more than 3MM users and nearly 1,000 corporate customers and has high user ratings on G2 Crowd, TrustRadius, and Gartner Peer Insights. The company plans to use the financing to invest in its fast-growing enterprise-led product and to scale sales and marketing. Its product positioning emphasizes improving productivity and customer experience for businesses. The company is headquartered in San Francisco. CloudApp is a visual communication platform that enables instant video messaging, screen recording, screenshot annotation, and GIF creation. Led by CEO Tyler Koblasa and based in San Francisco, it serves over three million users and thousands of businesses. The product focuses on bringing human connection back to digital workflows and helping professionals express ideas faster through visual imagery. In conjunction with the Adobe investment, CloudApp released a plugin for Adobe XD CC that debuted at Adobe MAX. The plugin allows XD users to capture and share designs without leaving the Adobe application, improving collaboration with clients and colleagues. Prior investors include Cervin Ventures, Bloomberg Beta and others; the company has raised a total of $6m to date. CloudApp is a San Francisco–based platform for capturing, annotating, and sharing visual content. The product lets users capture images and screenshots, annotate them, share them, and search information contained within any image. It integrates with services such as Twitter, Trello, Asana, Google Docs, JIRA, MailChimp, and Zendesk to help unify digital workflows. The company has just launched CloudApp 4, which adds image-content search and analytics to track user views. CloudApp 4 also includes a Business Edition with enhanced enterprise security, compliance and control, custom data hosting (via Amazon S3, Google, Box), and automated user provisioning (via Google Apps, OneLogin, Okta). CloudApp serves creatives, marketers, developers, and support teams and offers a free tier at getcloudapp.com. The company recently raised $2M in seed financing.

Participated · Series B · Mar 2021

Redeam enables attractions to accept paper vouchers and mobile tickets from any reseller using a low-cost, tablet-based validation platform. The company completed a $12M Series B financing. The Series B was led by Vertical Venture Partners and Thayer Ventures. Existing investors Peninsula Ventures and Cobre Capital participated, and new investor Boulder Ventures joined the round. The raise and company information were reported from Broomfield, CO. No operating metrics or future plans were disclosed in the article. Redeam provides tours and attractions businesses with an integrated mobile- and tablet-based solution that scans and validates vouchers from any reseller and instantly issues a scannable ticket. The product lets suppliers process third-party-distributed vouchers in real time and supports mobile ticketing workflows. Redeam charges suppliers a fee on each voucher processed as its revenue model. The company serves more than 200 customers, including CitySightseeing/Gray Line New York, Ripley’s Believe It or Not, National Geographic Encounter: Ocean Odyssey and the Metropolitan Museum of Art. Led by CEO and co-founder Kevin McLaughlin, Redeam plans to use the new funding to grow its team, expand product offerings, and increase sales and business-development efforts. The company is based in Boulder, Colorado.

Participated · Series A · Nov 2020

Bumped operates a consumer app that converts spend at roughly 1,000 retailers into fractional stock rewards and launched with about 50,000 users. The company is also developing an enterprise app to let employers offer the same stock-as-reward benefit to employees. It built a brokerage and broker-dealer support capability to power the stock-reward program and its technology platform. Bumped ran a pilot with Columbia Business School, distributing 2 million stock rewards to study behavior and reported increases in repeat shopping and monthly spend. The study found less than 5% of recipients sold their stock and that brands received about 23x ROI from modest stock rewards. The product aims to broaden individual stock ownership and provide brands a new loyalty mechanism. Bumped operates an invite-only app that gives users free shares when they spend with participating brands. Users create a brokerage account, link their debit or credit card, and pick from more than 35 brands; when they spend, they receive a percentage of purchases back in shares. The company does not charge account or trading fees and generates revenue by charging participating brands. Bumped has doubled headcount since last year to 30 employees and moved into a Portland office with space for over 100 people. It was named to Fast Company’s 2019 “most innovative companies” list. Bumped is led by founder and CEO David Nelsen, who previously sold payments startup Giftango to InComm. Bumped is a Portland-based loyalty startup that gives consumers bona fide shares in the public companies where they shop. Through its app, customers pick preferred retailers and, when they spend on a linked credit card, Bumped buys shares on the open market and awards them to the customer at retailer-determined loyalty rates of 1–5%. The company operates as a licensed brokerage and says it has passed FINRA and SEC licensing, handling fractional-share logistics itself. Bumped launched a beta with 19 participating brands including Chipotle, Netflix, Shake Shack, Walgreens and The Home Depot, with six additional brands papering contracts. Founded in March 2017 by CEO David Nelsen, the 14-person startup is targeting a headcount of about 20 and is focused today exclusively on publicly traded companies. Longer-term it plans to explore extending equity-based loyalty to small and medium businesses, a more complex challenge due to illiquid private equity. Bumped launched an app that gives users fractional shares of stock when they spend money with participating brands. Customers create a brokerage account, link a debit or credit card, and pick brands; purchases earn a percentage back in shares. The 13-person company came out of stealth and is led by fintech veteran David Nelsen, who previously sold Giftango to InComm. Bumped does not charge account or trading fees and says customers are given fractional shares rather than investing their own capital. The company generates revenue by charging participating brands and aims to build 1-to-1 relationships between brands and customers through stock ownership. Bumped also positions its product as lowering barriers to stock ownership, citing that 14 percent of American households own company stock.