Founded in 2021 by CEO Tatiana Pomar, hiSofi offers a white-label platform that reorganizes the full debt-collection journey using AI to guide when, how and via which channel to approach each customer. The platform integrates channels such as WhatsApp, SMS and email and deploys AI agents to negotiate debts, send offers and suggest payment methods like Pix. Algorithms estimate delinquency risk and payment propensity to personalize interactions and improve recovery rates while preserving customer relationships. The company was born from Pomar's more than 30 years of experience in credit markets and reports having over 30 employees and operations in eight Latin American countries. hiSofi serves large enterprises today and plans to expand its reach to medium-sized companies with the new funding. The startup emphasizes that AI is core to its product, with each interaction training the system to make higher-probability decisions.

Total raised

$1M

Funding rounds

2

Latest round

Equity

Latest activity

Aug 2026