SoleSavy runs an online community (today organized largely as Slack groups) that curates sneaker drops, news and member conversations and aims to stitch those experiences into an end-to-end platform. The company plans to build its own chat hub, tie together its app and website, and launch a peer-to-peer member marketplace for trusted buyers and sellers. It also intends to expand editorial offerings with podcasts, original video, features and member events to deepen engagement. CEO Dejan Pralica says the company has tripled its user base since its seed raise and has grown headcount from 10 to 37 employees in the same period. SoleSavy has focused on North American sneakerheads to date but plans to enter Australia & New Zealand, the U.K., Singapore, Japan and broader Europe. SoleSavy is a paid, community-driven sneaker buying group hosted primarily on Slack with an accompanying app and podcast. Founded in 2018 by Dejan Pralica and Justin Dusanj, the company runs cohort-style Slack communities to help members anticipate releases, execute release-day purchases, and engage around sneaker culture. It has about 4,000 members across the U.S. and Canada and a waitlist that grows by roughly 400 people per day. SoleSavy has experimented with live chats, in-person get-togethers and community co-created products such as a custom Jordan 1 to keep members engaged. The company reports strong operating metrics: profitable with $1.5 million ARR from $33 monthly subscriptions plus affiliate revenue, and DAUs at about 90%. SoleSavy positions itself to capitalize on a broader shift toward community-driven commerce, focusing on preserving a positive community culture as its differentiator.

Total raised

$15M

Funding rounds

2

Latest round

Series A

Latest activity

Jun 2021