Soocas is a Shenzhen-based maker of electric toothbrushes and other personal-care appliances. The company is known for budget-priced oral-care products and has expanded into hair dryers, nasal trimmers and similar tools. Soocas says it has been profitable since launch and that its margins have increased over time. It benefits from a tie-up with Xiaomi, which provides wide online and offline distribution reach but can impose thin margins. The electric-toothbrush category is growing rapidly in China, and Soocas faces competition from peers such as Usmile and Roaman as well as multinational incumbents.

Total raised

$30M

Funding rounds

1

Latest round

Series C

Latest activity

Feb 2019