Sovrn operates a multi-solution publisher technology platform delivering advertising technology, affiliate monetization tools, reader engagement measurement, and privacy-compliant data enrichment. Led by CEO Walter Knapp and based in Boulder, Colorado, the company provides tools for content creators to understand, operate and grow their businesses. Its affiliate suite includes link creation, commerce comparisons, shopping galleries and access to thousands of merchants, while its advertising stack focuses on inventory management and reporting. Since a previous $26M raise in December 2018, Sovrn has acquired three companies, expanded its product portfolio, increased headcount by more than 50% across the US, UK and EU, and added thousands of active customers. Those customers generate hundreds of millions of dollars in annual revenue using Sovrn’s products. The company plans to use new funding to pursue additional acquisitions and to develop products and services that expand its platform capabilities. sovrn is an ad tech company and partner to almost 50,000 websites on the independent web, offering tools and services to help publishers understand audiences and monetize through programmatic advertising. The company processes about one billion ad transactions every day across its publisher network. sovrn positions itself as an advocate for independent publishers and supplies analytics, growth and engagement tools alongside monetization services. Management plans to use new capital to accelerate both organic expansion and inorganic growth opportunities. Financially, sovrn reported year‑over‑year revenue growth of 90% in the second quarter and has delivered four consecutive quarters of positive EBITDA. The company is headquartered in Boulder, Colo., with offices in Denver, San Francisco and New York. Lijit Networks builds custom site search and advertising solutions for online publishers, operating a programmatic advertising services platform and publisher network. Its network includes more than 17,000 websites, about 1.5 billion pageviews per month and over 106 million unique visitors per month. The company reports that transactions on its advertising services platform have grown 74% since Q4 2010. Lijit was founded in June 2006. The article reports the company has raised $28.3 million to date. No future product plans are specified in the article. Lijit Networks supplies search and content-discovery tools to individual publishers, commercial websites and content networks to surface reader intent, behavior, content and demographics. Its products aim to enhance engagement, lengthen time on site and increase page views. The company launched an Advertising Services platform which it plans to accelerate with new capital. The recent financing will also support growth of Lijit’s publisher network. Lijit is incorporated in 2006 and is based in Boulder, CO. To date the company has raised $17M in total capital.

Total raised

$70M

Funding rounds

4

Latest round

Series C

Latest activity

Jul 2022