Spacegoods makes mushroom- and nootropic-based powder blends positioned as coffee replacements and functional beverages; flagship blends include Rainbow Dust (80 mg caffeine) and Astro Dust for relaxation and sleep. The formulations combine plants and mushrooms such as ashwagandha, Cordyceps and Lion’s Mane and come in flavors like chocolate, vanilla cinnamon and chocolate orange. The company sells mainly direct-to-consumer via its website and Amazon, serves the U.K., Netherlands and Germany, and is stocked in about 400 U.K. stores including Holland & Barrett. In the year since launching the brand, Spacegoods has attracted more than 75,000 customers. The founder, e-commerce entrepreneur Matthew Kelly, launched Spacegoods in April 2022 after previously building Neon Beach. The company plans product line expansion (additional powder flavors and a gummy) and to hire to accelerate growth, forecasting a 3x revenue increase versus 2023.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

Feb 2024