Spangle’s core product replaces static product and category pages with AI-generated, real-time experiences assembled by its proprietary ProductGPT model. The software evaluates signals such as referral source, search terms, clicks and historical behavior to surface products, recommendations and content that match each shopper’s immediate intent. Since emerging from stealth in March 2023, the company has landed nine enterprise customers—including Revolve, Alexander Wang and Steve Madden—whose combined online sales total roughly $3.8 billion. Traffic flowing through Spangle’s platform has grown about 57% month-over-month, and the startup said it quadrupled its annualized revenue in Q4 2023 (exact figures undisclosed). Retailers using the software report nearly a 50% lift in revenue per visit, double the return on ad spend and a 15% increase in average order value. Spangle currently operates with just six full-time employees, highlighting the efficiency gains made possible by modern AI tooling. Founded in 2024 by former Bolt CEO Maju Kuruvilla and ex-Amazon engineer Fei Wang, the company plans to invest new capital in R&D, expand its engineering ranks and build out a sales organization. Including the latest round, it has raised $21 million and is valued at $100 million.

Total raised

$21M

Funding rounds

2

Latest round

Series A

Latest activity

Jan 2026