Spirable offers a SaaS platform that simplifies and scales personalized video-ad creation by merging video templates, creative assets and a wide range of data feeds to automate production and delivery. The platform launched in 2014 and is used by more than 50 customers, with campaigns run across 75+ countries and over 100M personalised videos distributed since launch. It has focused on CPG, travel and telco advertisers and cites case studies such as Deutsche Bahn and Vodafone, the latter producing 5,500+ unique videos from five templates and reporting a 100% sales uplift and up to 50% ad performance gains. Product features include modular, layer-level customization, cross-channel distribution (social, email, messenger, display), machine-learning-driven creative optimisation and backend performance reporting. Spirable is a Facebook Marketing Partner and highlights extensive live-data integrations (CRM, social audience signals, weather, sports scores, live travel and traffic data, supermarket wi‑fi, etc.) to personalise videos in real time. The company says the Series A will fund US expansion (sales, customer support and marketing) and further product and engineering development. Spirable (fka Photospire) is a London, UK-based contextual video platform led by co-founder and CEO Ger O’Meara. It leverages proprietary technology to enable brands to produce video campaigns primarily for sharing on social networks. Customers named in the article include Diageo, Domino’s and Unilever. The company raised £1.25m in funding in a round led by Frontline Ventures with participation from Downing Ventures, 24 Haymarket and True. As part of the round, Frontline partner Steve Collins will join Spirable’s board of directors. Spirable intends to use the funds to expand operations and grow in the US and already has offices in Pennsylvania, USA.

Total raised

$9M

Funding rounds

2

Latest round

Series A

Latest activity

Sep 2019