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Splice

35 E 21st St 4th floor, New York, NY, 10010, United States

Overview

Splice operates a popular, collaboration-focused platform—often described as a GitHub for music producers—that lets creators save, share, collaborate and remix music. The service is AI-infused and in November 2019 the company unveiled an AI product that helps producers match samples across genres. Splice has grown to roughly 4 million users and has expanded its technology through acquisitions of Audiaire and Superpowered. The company says it continues to invest in new tech to make producers’ lives easier and to keep people inspired to create. Splice faces competition from entrants such as Native Instruments' Sounds.com and Arcade by Output. Founder and CEO Steve Martocci, who previously sold GroupMe to Skype, leads the company. Splice operates a subscription-based audio sample marketplace and collaboration suite for music producers, offering unlimited access to a library of roughly 3 million sounds for $7.99 per month. The company pools subscription revenue and pays creators based on downloads, and has paid out $15 million to artists since 2013, with that total doubling in the last year. Its product set includes version-control-style collaboration tools and rent-to-own software synthesizers to make production tools more accessible. Splice reports 2.5 million users, up from 1.5 million a year earlier, and faces competition from entrants like Native Instruments’ Sounds.com. Leadership hires (including a new CPO, CFO, and CHRO) are intended to help prioritize product lines and scale the business. Management says future plans focus on scaling, building new products, diversifying content, and working with bigger artists. Splice operates a Sounds marketplace where musicians pay $7.99/month to download up to 100 royalty-free samples, and it compensates creators based on download frequency (having paid out over $7M so far). The company also offers Splice Studio, a cloud-synced version-control tool that backs up work-in-progress after every edit and enables safer collaboration across GarageBand, Logic and Ableton. It provides rent-to-own access to plugins and instruments so artists can pause and resume payments, a model designed to be cheaper than piracy and traditional purchases. Splice reports 1.5 million users and has a team of about 100 staffers, with product and creative teams in New York and a new squad being built in Los Angeles. The company is developing Creative Companion, a songwriting assistant that uses machine learning to suggest next steps and surface fitting samples. Leadership hires mentioned in the article include former Facebook product manager Matt Pakes as VP of product and former Secret co-founder Chrys Bader to lead the LA team. Splice provides cloud storage and collaboration tools for music producers, automatically saving and syncing every change and enabling collaborators to annotate and share in-progress tracks. It supports creation suites Ableton, Logic, and FL Studio and debuts a DNA Player that visualizes separate tracks, allows mute/solo, and supports timed comments. After ten months in private beta, Splice launched a public beta to widen its network of artists and gather feedback. Founder Steve Martocci has signed top DJs and managers as users and investors to help evangelize the product. The company plans to integrate more creation tools by the end of the year and eventually charge a subscription fee, though the service is free during beta. The round announced also highlights the strategic involvement of DJs, managers, and agencies to drive adoption among professional artists. Splice provides a client that auto-saves music projects and dependent sample files to the cloud, creating a timeline of saves that lets artists revert to prior versions and see who changed which tracks. The product initially integrates with Ableton, with planned support for Logic, Pro Tools, Reason, and more. Collaboration is handled by granting email-based access to projects so teammates can access all saves, view timeline updates, and add comments. Splice also offers a DNA Player that exports standard music files, visualizes underlying tracks, allows fan comments, and can make tracks publicly remixable. The company launched a private beta and is positioning itself as a simple, musician-friendly alternative to ad hoc file-sharing workflows. Founders Steve Martocci and Matt Aimonetti built the product to preserve existing music-creation workflows while removing the friction around saving, sharing, and collaborating. Financially, Splice announced a $2.75 million seed round to fund development and growth. The team plans a premium model and sees additional revenue potential by helping artists monetize distribution and early-access experiences for fans.

Total raised
$167M
Funding rounds
5
Latest round
Equity
Latest activity
Feb 2021

Industries

  • Machine Learning
  • Media and Entertainment
  • Music
  • Software
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Recent funding

  1. Equity

    Feb 2021

    $55M

  2. Series C

    Mar 2019

    $58M

  3. Equity

    Apr 2018

    $47M

  4. Series A

    Sep 2014

    $5M

  5. Seed

    Oct 2013

    $3M

Team

  • Kakul Srivastava

    CEO

    LinkedIn
  • Steve Martocci

    Co-founder, Executive Chairman, and Chief of Strategy

    LinkedIn
  • Jennifer Mozenter

    VP of A&R and Artist Partnerships/Marketing

    LinkedIn
  • Paul Kim

    Chief Marketing Officer

    LinkedIn