Sporta is building what it positions as the world’s first AI-native bank tailored to the £100 billion UK sport, leisure and wellbeing economy, which includes 43 million participants but currently lacks sector-specific financial infrastructure. The company is developing proprietary banking technology and intends to pursue full UK regulatory approval, submitting its banking-licence application and building an MVP during 2026 with the goal of obtaining the licence in Q3 2026. Sporta emphasises deep community involvement, allowing athletes, clubs and fans to become early shareholders via crowdfunding alongside traditional institutional funding. Management reports that the company’s valuation has risen 75 % since its initial seed close, reflecting progress in technology development, talent recruitment and regulatory preparation. Longer term, Sporta plans to return to both institutional and community investors for a Series A once its licence is secured. The bank ultimately aims to “power sport, leisure and wellbeing” by offering products designed around the unique financial needs of this ecosystem.

Total raised

$7M

Funding rounds

2

Latest round

Crowdfunding

Latest activity

Dec 2025