Founded in 2017 by Jonas Persson and Daniel Franck, Sportway Media Group builds automated production and live-streaming solutions for sports. The company has completed several strategic acquisitions including Studio Automated, OTT platform Eyecons, Sportall and NextGenXV to expand its product and geographic footprint. Sportway reports operations in over 20 countries, partnerships with more than 70 federations and management of over 250,000 live events per year using thousands of smart cameras. The business emphasizes long-term league contracts and a recurring-revenue model. Following the recent capital increase its valuation was reported at about 1 billion SEK, and new capital is earmarked to accelerate global growth, technology development and increase analytics, media and fan-engagement revenue streams.

Total raised

$21M

Funding rounds

1

Latest round

Equity

Latest activity

Jun 2026