Gamma Waves
Amsterdam, Noord-Holland, The Netherlands, Europe
Overview
Gamma Waves Partners is a sports investment firm that specializes in permanent capital investments, combining sports ownership. It invests in sports intellectual property such as teams, clubs, competitions, and athletes, as well as sports technology companies. The firm combines ownership in sports assets with investments in technology products related to fan engagement, data analytics, performance systems, and digital content. Its approach links sports organizations with technology providers to support development and adoption of new tools in the sports industry.
- Total investments
- 2
- Lead investments
- 2
- Investments · 12mo
- 2
- Active investors
- 2
Sector focus
- Consulting
- Finance
- Venture Capital
Investment portfolio
- Sportway Media Group
Led · Equity · Jun 2026
Founded in 2017 by Jonas Persson and Daniel Franck, Sportway Media Group builds automated production and live-streaming solutions for sports. The company has completed several strategic acquisitions including Studio Automated, OTT platform Eyecons, Sportall and NextGenXV to expand its product and geographic footprint. Sportway reports operations in over 20 countries, partnerships with more than 70 federations and management of over 250,000 live events per year using thousands of smart cameras. The business emphasizes long-term league contracts and a recurring-revenue model. Following the recent capital increase its valuation was reported at about 1 billion SEK, and new capital is earmarked to accelerate global growth, technology development and increase analytics, media and fan-engagement revenue streams.
- Sportway
Led · Equity · Jun 2026
Founded in 2017 by Jonas Persson and Daniel Franck, Sportway builds an integrated technology and managed-service platform that automates live sports production, OTT distribution, analytics and AI-powered content creation. The company operates in more than 20 countries, works with over 70 sports federations and leagues, has deployed roughly 2,500 AI-powered camera systems across 21 countries, and produces more than 250,000 live sporting events annually. Its primary business model is subscription revenue, increasingly complemented by software services for coaching, education, officiating and player development. Sportway has grown both organically and through acquisitions, including Library of Sports, Keemotion’s former assets, Sportall, Eyecons and Studio Automated, which expanded its backend, OTT and automated-camera capabilities. The company emphasizes owning the full installation and support value chain—financing infrastructure, building installation and technical teams—to achieve scalable, consistent operations. Going forward it plans geographic expansion (including North America opportunities), deeper market penetration across more sports, and continued development of adjacent software services.