Sprooki provides malls and retailers with shopper analytics and location-aware campaign management tools to send messages or ads to mobile customers and shoppers. The platform is designed to help retailers engage customers on mobile devices and capture sales through targeted campaigns. The company was launched in October 2011 by MD Claire Mula and is based in Singapore. Sprooki intends to use new funding to grow its presence internationally and to close partnerships with top malls and brands in Asia. The company also plans to further develop its user experience and shopper analytics features. The article does not disclose revenue or user metrics.

Total raised

$0M

Funding rounds

1

Latest round

Seed

Latest activity

Oct 2012