Stance is a premium lifestyle apparel company that delivers innovative products for men and women across lifestyle and performance categories. The brand emphasizes creativity and self-expression, drawing athletes, performers, and cultural influencers into a community it calls "Punks and Poets." The company prioritizes product fit, performance characteristics, and high-quality materials in its offerings. Stance announced a $30M Series D financing led by Mercato Partners to support continued rapid growth. The capital will be used to expand strategic direct-to-consumer initiatives, launch new products and categories, and broaden sales channels. Mercato Partners is described as a long-term supporter that will deepen its partnership to provide strategic insight around sales channel optimization.

Total raised

$30M

Funding rounds

1

Latest round

Series D

Latest activity

Apr 2016