Founded in 2023, Stars + Honey makes collagen protein bars that are under 200 calories, deliver 15 grams of protein per serving and come in more than 10 dessert-inspired flavors such as Iced Lemon Cookie and Cherry Chocolate Waffle. The bars are priced at $42 for a 10-pack and are formulated without dairy, sugar alcohols or seed oils. Stars + Honey sells direct-to-consumer and via Amazon and identifies women in their 30s through 50s as its core demographic. The brand grew 300% in 2025 and is projecting $50 million in revenue in 2026. With the new capital from VMG, the company plans to drive new product development and expand its manufacturing capabilities. VMG’s investment includes a board seat for partner McConnell Smith.

Total raised

$24M

Funding rounds

1

Latest round

Equity

Latest activity

Jun 2026