STELLA provides an AI assistant for auto dealerships that handles inbound calls, chat, and web interactions, performing tasks like answering FAQs, routing calls, and booking sales and service appointments. The assistant is trained on a wide range of automotive retail topics and can simultaneously handle unlimited inbound calls with natural-language conversations 24/7. STELLA’s products sit on top of dealers' legacy software (including integrations with Reynolds and Reynolds) and report analytics about customer behavior to dealers. Dealership groups are adding STELLA to their stores weekly, with tens of thousands of customer calls being handled around the clock. The company says it uses dealer feedback to rapidly enhance current offerings and build a roadmap of future products dealers want to deploy. STELLA raised capital to drive market growth and support ongoing product enhancement and development. STELLA Automotive AI provides high-end conversational AI that handles telephone, chat, and web interactions for automotive dealers, acting like a staff member to answer and route calls, book appointments, and handle FAQs. The product sits on top of dealers' legacy software and delivers analytics about customer behavior. Dealer groups are adding STELLA to their stores weekly, with tens of thousands of customer calls being handled 24 hours a day, 7 days a week. STELLA says its initial product replaces a labor-intensive process and enables dealers to redeploy staffing to other customer-facing areas. The company closed a seed financing via convertible promissory notes from strategic investors and plans to use the investment to increase focus on sales, market share, and new product innovation. Presidio served as STELLA's exclusive financial advisor since its market introduction in 2022 and helped procure strategic capital and industry advice.

Total raised

$20M

Funding rounds

2

Latest round

Series A

Latest activity

May 2024