StellarAlgo offers a customer cloud platform and flagship Customer Data Platform (CDP) underpinned by a modern data warehouse, serving sports, entertainment and live audience organizations. Its proprietary machine‑learning models are trained on over 40 billion interaction data points across more than 100 million unique records. The platform helps teams, leagues, sponsors and live-event properties monetize live audiences through insights-driven sales, marketing and analytics capabilities. StellarAlgo serves customers in North America and Europe and plans to expand commercial partnerships with brands supporting teams and leagues. The company intends to use new capital to continue growth of its cloud-based solutions and to extend its presence by opening headquarters in the United States and Europe. Financially, StellarAlgo completed a $16.5M Series A and has raised $19.0M to date. StellarAlgo offers a SaaS customer data platform that integrates online and in‑person sources (ticketing, email, etc.), builds fan profiles, and uses machine learning to help teams and live-audience businesses segment and personalize outreach. The company was founded in 2016 and operates with a team of about 25. It works with more than 50 customers, including the Vancouver Canucks, LA Kings, LA Galaxy, Vegas Golden Knights, and Portland Trail Blazers, and reported 180% year‑over‑year growth in 2019. COVID‑19 paused much live‑event activity and slowed new customer acquisition, but StellarAlgo says it has not lost any customers and signed additional MLB and NHL teams during the pandemic. The startup offered payment deferrals to customers, cut five mainly sales/marketing roles (about 16% of the team), and received the Canada Emergency Wage Subsidy to retain staff. Plans for the new funding include doubling down on platform development and automation, expanding integrations with brand partners and sponsors, and hiring in sales, marketing, and customer success, with potential geographic expansion interest from Europe and Australia. StellarAlgo offers a proprietary customer data platform and machine learning-powered notification system (StellarMoments™) that helps sports franchises and live-entertainment organizations collect, organize, and act on fan data to optimize pricing, retention, and customer acquisition. The platform is used by professional teams and events including the Portland Trail Blazers, the Vancouver Canucks, the LA Galaxy, the US Open Tennis, and clients in live entertainment such as MoPOP. The company’s algorithms drive predictive insights and real-time prioritization so customers can connect with fans at the right time and generate ROI in revenue and engagement. StellarAlgo says the new capital will allow it to scale its sales and growth strategy and significantly expand its existing client base of professional sports teams and entertainment organizations. The firm plans to extend its advanced analytics offerings to include better predictive modelling and forecasting of ticket sales opportunities. The company was founded by Vincent Ircandia, who previously led customer data teams at AEG Sports, the LA Kings, and the Portland Trail Blazers.

Total raised

$19M

Funding rounds

3

Latest round

Series A

Latest activity

Nov 2021