Stigg provides a scalable monetization platform for the modern billing stack, enabling SaaS companies to model pricing, create pricing pages, manage customers, and change feature and usage allotments. The product includes an SDK available in most popular languages and a management console designed to let go-to-market teams update pricing and packaging without heavy developer involvement. Founders Dor Sasson and Anton Zagrebelny built the company after confronting the difficulty of moving to usage- and consumption-based pricing while at New Relic. Stigg positions itself to help companies adopt AI-driven consumption and outcome-based pricing as AI features prompt firms to revisit pricing models. Customers named in the article include AI21labs, Cloudinary, PagerDuty, Miro, and Webflow. Financially, Stigg raised a $6.4M seed round in 2021 (announced in 2022) and has now closed a $17.5M Series A. Stigg provides a platform and no-code tooling that frees developers from building and maintaining SaaS pricing and packaging infrastructure while enabling product and growth teams to ship and iterate on pricing plans. The company’s offering lets customers test pricing and packaging strategies, move to self-serve flows, and support usage-based pricing with a single integration. Stigg emphasizes developer-first primitives so engineering teams can avoid costly re-architecture when changing monetization approaches. The founders, Dor Sasson (CEO) and Anton Zagrebelny (CTO), previously worked at New Relic and built the product based on that operational experience. Stigg says its no-code product was made available today to let non-engineering teams run experiments rapidly. The company is headquartered in Tel Aviv, Israel.

Total raised

$24M

Funding rounds

2

Latest round

Series A

Latest activity

Dec 2024