Stitch Fix combines algorithmic personalization with human stylists to select and ship five-item boxes for women, who pay a $20 styling fee that is applied toward any purchases and return what they do not keep. New users provide body shape, size, tastes, and budget; the company tracks keep/return behavior to improve personalization over time. The service positions itself as a scaled, more accessible alternative to luxury personal styling and is designed to improve the longer a customer uses it. Stitch Fix has experienced rapid recent growth: customer base and revenue grew 500% since its $4.75M Series A in February 2013, rising from more than 10,000 clients to at least 50,000, while staff expanded from 50 to nearly 200. The company has taken on additional executive talent and board members to blend retail experience with technology as it looks to deepen its U.S. customer base and meet rising demand. To support that scaling, Stitch Fix recently closed a new funding round, bringing its total invested capital to nearly $16.75 million. Stitch Fix operates a subscription-based personal shopping and delivery service for women's clothing that combines a data-driven technology platform with human stylists. Users complete a style profile and rate items, and stylists send boxes of five curated items for customers to try, keeping what they like and returning the rest. The company has built proprietary tools to scale styling efficiency and improve recommendations over time. Since founding in February 2011, Stitch Fix has served more than 10,000 clients and grown to a team of about 50. Its annual sales run rate has doubled since December 2012, and the service currently has a waitlist of interested customers. The new funding is intended to enable hiring, expand inventory, improve logistics, broaden product offerings, and scale reach to meet demand.

Total raised

$17M

Funding rounds

2

Latest round

Series B

Latest activity

Oct 2013