Strap offers StrapMetrics, a cross-platform analytics SDK for wearable applications, and Strap Kit, a JavaScript toolkit that lets developers write once and deploy across multiple wearable platforms with built-in analytics. The platform runs on devices now including Pebble, Android Wear and Glass, with planned support for Tizen and Apple Watch. The company positions itself as a layer of software that helps developers, enterprises and brands manage fragmented wearable data and optimize sensory insights. Strap plans to grow by expanding product development and increasing partnerships with developers, enterprises and brands. The company was founded in early 2014 and graduated The Brandery accelerator. Strap is headquartered in Cincinnati, Ohio.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Dec 2014