Strut is a mobile app that presents a curated feed of instantly purchasable products to help users build outfits by mixing and matching available apparel. The product includes social features that let users share fashions with friends, get feedback, and message each other around specific products. The app was created by Mark Daniel, a Thiel Fellow, with co-founder Nate Chiger, an Apple Design Award winner. Strut is positioning itself to drive impulse mobile purchases by combining fashion discovery with direct commerce. The team is targeting a public launch later this year and has already attracted investor interest. Financially, the company has raised $1.5 million in seed funding to support development and launch. The founding team has also assembled advisers including Melody McCloskey, Matt Hunter, and James Sider.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Aug 2014