Subaio provides subscription-management software that lets users and banks identify and cancel paid subscriptions with a single click, backed by a “machine learning with a human touch” approach. The product is offered as a white-label solution to financial institutions to reduce customer support costs tied to unwanted subscriptions. The company is already trusted by eight banks, including Nordea and ABN Amro. Subaio traces its origins to a Danish hackathon in 2016 and is led by CEO and co-founder Thomas Laursen. The business has seen accelerated demand amid a pandemic-driven subscription surge and notes that the average consumer holds 8–11 subscriptions. Recent funding will be used to enter new European markets, double staff over the next 12–24 months, and develop additional product features.

Total raised

$5M

Funding rounds

1

Latest round

Series A

Latest activity

Feb 2021