Subtl Beauty makes compact, convenient makeup packaged in travel-friendly stackable formats for on-the-go consumers. Its formulas are vegan, cruelty-free, paraben-free, and fragrance-free. The company was founded by Rachel Reid in 2018 and is based in New York City. Subtl reported over USD2m in revenue. The company intends to use the new funding to expand operations and broaden its business reach. Product positioning emphasizes portability and clean formulations for travel- and convenience-oriented customers.

Total raised

$5M

Funding rounds

1

Latest round

Series A

Latest activity

Dec 2023