SunGod designs and sells performance sunglasses via a direct-to-consumer model, offering a lifetime guarantee and emphasizing product quality. The company highlights strong customer engagement and high ratings (4.9/5 across its range and 94% 5-star on Trustpilot). SunGod has partnered with sports teams such as McLaren F1 and INEOS Britannia and signed prominent athletes including Tom Evans, Courtney Dauwalter, and Hayden Wilde. Since 2020 it reports tripling annual revenue to £8 million and growing its customer base to 210,000. The business has achieved B Corp certification and carbon neutral status. Management says the new capital will be used to expand the brand internationally as part of a broader growth plan.

Total raised

$4M

Funding rounds

1

Latest round

Equity

Latest activity

Nov 2022