Super operates a hyperlocal social commerce app and logistics platform that works with third-party logistics providers and thousands of community agents (individuals and warungs) to deliver consumer goods within 24 hours. It aggregates and distributes millions of U.S. dollars’ worth of goods to communities each month and currently operates in 30 cities across East Java and South Sulawesi, targeting areas with GDP per capita of $5,000 or lower. The company uses its platform to streamline FMCG supply chains, lower consumer goods costs in underserved regions, and give brands easier access to rural customers. Super plans geographic expansion into Kalimantan, Bali, West Nusa Tenggara, East Nusa Tenggara, Maluku and Papua over the next few years. Product and tech initiatives include applying machine learning to SKUs to optimize inventory, launching two private-label brands (including cosmetics), and adding an app feature for agents to track end-consumer transactions. Since founding in 2018, Super has raised a total of $106 million to date. Super is a hyperlocal social commerce platform that lowers consumer goods prices in smaller Indonesian cities by using social commerce and a streamlined logistics chain. It operates in 17 cities in East Java and serves thousands of agents and hundreds of thousands of end buyers. Super runs a central warehouse plus smaller hubs to enable group orders to agents and last-mile delivery within 24 hours without relying on third‑party logistics. The company focuses on towns with GDP per capita of about $5,000 or lower and sources many products from regional FMCG brands. Super plans to double its presence in the region, expand into other Indonesian provinces this year, broaden product categories beyond FMCG, and grow its white‑label brand SuperEats. To date the company has raised more than $36 million.

Total raised

$98M

Funding rounds

2

Latest round

Series C

Latest activity

Jun 2022