SuperAwesome offers a platform of kid-safe advertising, social engagement tools, authentication and parental controls used by more than 300 customers, including major kids’ brands. The company says its technology is powering over 12 billion kids’ digital transactions per month. SuperAwesome is fully profitable, reported $55 million in revenue last year and was on track for $80–$90 million in revenue in 2020. The startup positions itself to help companies comply with emergent kids’ privacy laws such as COPPA and GDPR-K, a market dynamic that the company says has boosted demand. SuperAwesome is discussing partnership opportunities with Microsoft around family identity following a strategic investment from M12, though details of cooperation have not been disclosed. SuperAwesome provides kid-safe infrastructure used by hundreds of children’s brands to enable anonymous content, advertising, and other digital services. Its Popjam platform is a community-management tool for young influencers and brands engaging under-13 audiences on YouTube. The company says it has defined digital standards that keep more than half a billion children anonymous during online games and videos and is COPPA- and GDPR-K‑compliant. SuperAwesome works with customers including Mattel, Disney, Hasbro and Lego. Management disclosed strong financial performance, reporting revenue growth of more than 75% in 2018 and a revenue run rate of almost $60 million. The company also said profitability has been growing and has significantly beaten targets. SuperAwesome plans to launch a dedicated kids ad-based video-on-demand (AVOD) service offering free streaming content tailored to family YouTubers and influencers. SuperAwesome is a U.K.-headquartered 'kid-safe' digital marketing platform that helps brands put their wares in front of children. Its infrastructure includes an ad platform claiming an audience of a quarter of a billion kids and a compliance suite, Kids Web Services (KWS), offering cloud-based tools such as a parent portal and kid-safe authentication to address COPPA and forthcoming European rules. Major clients include Hasbro, Mattel and LEGO. The company has grown in part through acquisitive hires — Ad4kids, MobiGirl Media, and the sales and ad teams of Bin Weevils — and pursued other deals such as an aborted MyFamilyClub acquisition. SuperAwesome plans to use new funding to grow faster and reach more territories, expanding its team in North America and Southeast Asia and hiring across the U.S., U.K. and Asia while pursuing regional partnerships. Financially, the company says it is profitable or break-even, expects to drive tens of millions of advertising dollars into the kids digital content ecosystem this year with 4–5x annual growth, and sees a clear route to revenues of $100M+ over the next couple of years.

Total raised

$37M

Funding rounds

3

Latest round

Equity

Latest activity

Jan 2020