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Mayfair Equity Partners

8 Hanover Street, London, W1S 1YQ, United Kingdom

Overview

Private equity firm specializing in growth capital investments and buyouts.

Founded

2014

Deals · 12mo

0

Links

WebsiteLinkedIn

Stage focus

Series D

Geographic focus

Germany
United Kingdom
United States

Sector focus

Finance
Financial Services
Venture Capital

Investment portfolio

9rounds
NAMEDATESIZE
Yieldstreet
Jun 2025Led
$45 MSeries D
EGYM
Jul 2023Participated
$225 MSeries F
LoopMe
Jan 2022Led
$120 MOther Equity
Yieldstreet
Nov 2021Led
$50 MOther Equity
Ultraleap
Nov 2021Participated
$81 MSeries D
Graphcore
Feb 2020Participated
$150 MSeries D
SuperAwesome
Jan 2020Participated
$17 MOther Equity
SuperAwesome
Feb 2019Participated
$13 MOther Equity
Ultraleap
Dec 2018Led
$45 MSeries C
Yieldstreet
Jun 2025Led
$45 MSeries D
EGYM
Jul 2023Participated
$225 MSeries F
LoopMe
Jan 2022Led
$120 MOther Equity
Yieldstreet
Nov 2021Led
$50 MOther Equity
Ultraleap
Nov 2021Participated
$81 MSeries D
Graphcore
Feb 2020Participated
$150 MSeries D
SuperAwesome
Jan 2020Participated
$17 MOther Equity
SuperAwesome
Feb 2019Participated
$13 MOther Equity
Ultraleap
Dec 2018Led
$45 MSeries C
9
Items
Browse all public portfolio deals

Insights

Time horizon

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Deal Distribution

Mayfair Equity Partners: 9 funding rounds are recorded in the selected participation categories.All available history.
Mayfair Equity Partners: 9 funding rounds are recorded in the selected participation categories. All available history
Round typeLed dealsParticipated deals
Series C+23
Other Equity22

Monthly Deal Activity

Mayfair Equity Partners: 9 deals are recorded across 95 months.All available history.
Mayfair Equity Partners: 9 deals are recorded across 95 months. All available history
MonthDeals
Dec '181
Jan '190
Feb '191
Mar '190
Apr '190
May '190
Jun '190
Jul '190
Aug '190
Sep '190
Oct '190
Nov '190
Dec '190
Jan '201
Feb '201
Mar '200
Apr '200
May '200
Jun '200
Jul '200
Aug '200
Sep '200
Oct '200
Nov '200
Dec '200
Jan '210
Feb '210
Mar '210
Apr '210
May '210
Jun '210
Jul '210
Aug '210
Sep '210
Oct '210
Nov '212
Dec '210
Jan '221
Feb '220
Mar '220
Apr '220
May '220
Jun '220
Jul '220
Aug '220
Sep '220
Oct '220
Nov '220
Dec '220
Jan '230
Feb '230
Mar '230
Apr '230
May '230
Jun '230
Jul '231
Aug '230
Sep '230
Oct '230
Nov '230
Dec '230
Jan '240
Feb '240
Mar '240
Apr '240
May '240
Jun '240
Jul '240
Aug '240
Sep '240
Oct '240
Nov '240
Dec '240
Jan '250
Feb '250
Mar '250
Apr '250
May '250
Jun '251
Jul '250
Aug '250
Sep '250
Oct '250
Nov '250
Dec '250
Jan '260
Feb '260
Mar '260
Apr '260
May '260
Jun '260
Jul '260
Aug '260
Sep '260
Oct '260

Sector Breakdown

Mayfair Equity Partners: Marketing & Advertising is the largest displayed sector by deal count (5 deals).All available history.

A deal can appear in multiple sectors, so sector totals may overlap. Capital represents disclosed total round sizes, not fund cheque sizes.

Mayfair Equity Partners: Marketing & Advertising is the largest displayed sector by deal count (5 deals). All available history
SectorDeals
Marketing & Advertising5
Hardware & Robotics2
Fintech2
Enterprise Software2
Media & Entertainment2
E-Commerce & Retail2
AI & Machine Learning2
AR/VR2
Transportation & Logistics2
Consumer & Lifestyle1
Health & Life Sciences1
Data, Analytics & IT1
Space & Frontier Tech1

Deal Size Distribution

Mayfair Equity Partners: 9 rounds have a disclosed size in the displayed size bands.All available history.

Undisclosed round sizes are excluded. Capital represents total round sizes, not fund cheque sizes.

Mayfair Equity Partners: 9 rounds have a disclosed size in the displayed size bands. All available history
Round size band (USD)Deals
<$5M0
$5M-$10M0
$10M-$25M2
$25M-$50M2
$50M-$100M2
$100M-$250M3
$250M-$500M0
$500M-$1B0
$1B+0

Deals By Geography

Mayfair Equity Partners: Europe has the largest recorded deal count among the displayed regions (7 deals).All available history.

Top 2 of 2 regions; European countries are grouped as Europe.

Mayfair Equity Partners: Europe has the largest recorded deal count among the displayed regions (7 deals). All available history
RegionDeals
Europe7
United States2
Mayfair Equity Partners: 20 co-investors are shown, with Hoxton Ventures sharing 2 recorded deals.All available history.

Co-Investors

Bubble size = shared deals

Click a bubble to open that fund in a new tab.

Shows up to 20 co-investors ranked by shared deals. Deals may be shared with multiple funds, so rows overlap. Capital is total round size, not fund cheque size.

Mayfair Equity Partners: 20 co-investors are shown, with Hoxton Ventures sharing 2 recorded deals. All available history
Co-investorShared deals
Hoxton Ventures2
IP Group2
Affinity Partners1
Ahren Innovation Capital1
Amadeus Capital Partners1
Baillie Gifford1
Bayern Kapital1
British Patient Capital1
CMB International1
Cornes1
Dolby Family Ventures1
Edison Partners1
Harbert European Growth Capital1
Hostplus1
Ibis1
M&G Investments1
M121
Merian Chrysalis1
Sofina1
Tarsadia Investments1

Investment Strategy

Mayfair Equity Partners: Led accounts for 44% and participating for 56% of round participation.All available history.
Mayfair Equity Partners: Led accounts for 44% and participating for 56% of round participation. All available history
CategoryDeals (count)Share (%)
Led444%
Participating556%
Mayfair Equity Partners: Single-lead accounts for 75% and co-led for 25% of lead dynamics.All available history.
Mayfair Equity Partners: Single-lead accounts for 75% and co-led for 25% of lead dynamics. All available history
CategoryDeals (count)Share (%)
Single-lead375%
Co-led125%

Team

Bertie Aykroyd

Partner

Ihar Valodzin

Senior Associate

Kunal Dasgupta

Partner

Maria Carradice

Portfolio Director

Markus Zejermann

Managing Director

Paul Reading

Managing Director

Rob Curwen

Portfolio Director

Tushar Pabari

Chief Financial Officer