Supermetrics is a SaaS platform that automates transfers from more than 70 marketing data sources into tools like Google Sheets, Google Data Studio, Excel, data warehouses and BI tools. The product is designed for non-engineers and aims to provide unified, ready-to-use marketing data without adding another codebase. About a year ago the company expanded into data warehouses with its Supermetrics for BigQuery product to help customers handle larger data volumes. The company says it serves more than 14,000 clients, from Fortune 500 companies to marketing agencies, including Nestlé, Warner Brothers, L'Oréal, HubSpot and iProspect. Supermetrics reports being highly profitable with consistent profit margins of over 30%. The company plans to use new capital to further expand and to bring data warehousing more broadly to the marketing sector. Supermetrics is a reporting automation tool for online marketing that gives marketers access to dispersed marketing data and enables collection, monitoring, and analysis. The platform can transfer online marketing data to destinations including Google Sheets, Google Data Studio, and Excel. The company said it will use the funds from its Series A to accelerate technology and product innovation and to expand into new markets. Founded in 2013 and led by CEO Mikael Thuneberg, Supermetrics is based in Helsinki, Finland. It serves 150,000 users in over 110 countries and processes over $10 billion in online advertising spend annually. Notable clients include Warner Brothers, BBC, PBS, Dyson, Rovio, Unibet, Red Cross, Unicef, Greenpeace, and iProspect.

Total raised

$51M

Funding rounds

2

Latest round

Equity

Latest activity

Aug 2020