SuperOrdinary is a consumer brand accelerator that helps American and European beauty and CPG brands scale on marketplaces like Amazon, sell through social commerce and expand into China. Founded in 2017 after launching in Shanghai, the company now operates offices in Los Angeles, Shanghai and New York and employs about 500 people. Its offerings include Amazon account management, brand protection, creator monetization, livestreaming operations, a digital talent agency, and an e-commerce platform called GalaGala. SuperOrdinary acquired Fanfix to enhance its creator-economy business, which it says has grown 15x year-over-year since the acquisition. The company reported roughly 30% annual revenue growth last year, expects to grow more than 50% this year and reach $350 million in revenue, and anticipates hitting profitability within the next year. It plans to use capital to add U.S. livestreaming and creator-led e-commerce capabilities and to invest in data and digital capabilities, and remains open to opportunistic acquisitions.

Total raised

$58M

Funding rounds

1

Latest round

Series B

Latest activity

Oct 2023