Superside operates a networked platform that connects companies with freelance creatives to deliver logos, display ads, packaging, larger marketing campaigns and other design work. The company builds its own project-management software to manage sourcing, workflows, remuneration and accounting, but does not build design tools and uses established tools instead. Superside serves customers including Amazon, Facebook, Salesforce, Cisco, Shopify and Coinbase and offers a subscription model for fast, flexible creative services. The team numbers about 500 people total—150 staff and roughly 350 creatives—and the company plans to expand its creatives network substantially. Superside was founded in 2015 as Konsus and is Oslo-based but very distributed. It has been nearly bootstrapped to date, having raised only $5.5M prior to the current round. Superside (formerly Konsus) operates an outsourced, full-service design platform focused on large enterprises that need supplemental design support. The company vets and selects a small cohort of designers—claiming to accept about 100 from over 50,000 annual applicants—and guarantees accepted designers full-time work. Superside recently added capabilities for user interfaces, interaction design and motion graphics to broaden its offerings. It pairs its creative team with a project-management platform that automates hiring, onboarding, invoicing and project workflows while leaving design work to humans. Superside touts rapid turnaround times, saying it can deliver a standard piece of artwork in 12 hours. Its customer roster includes Uber, LinkedIn, L’Oreal, Cisco, Santander, Amazon, Walmart, Tiffany & Co., Hewlett Packard and Airbus.

Total raised

$34M

Funding rounds

2

Latest round

Series A

Latest activity

Dec 2021