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Swap

86-90 Paul Street, London, Greater London, EC2A 4NE, United Kingdom

Overview

Swap builds an end-to-end, AI-enabled platform that lets brands manage returns, cross-border transactions, payments, tax compliance, and demand forecasting from one interface. Originally focused on returns, the company broadened into cross-border commerce in 2023 and now offers tax and demand-planning tools while partnering with Adyen to embed digital payments. Its real-time insights help merchants optimize logistics decisions and maximize revenue amid shifting consumer behavior. Swap positions itself as the go-to operating system for brands that want to sell anywhere, anticipate intent, and convert more business. The firm intends to use fresh capital to deepen payments capabilities, expand into new geographies such as Australia and Canada, and move into underserved verticals including beauty, home goods, and consumer technology. Ultimately, the company aims to monetize transactions across its network and become a leader in global commerce infrastructure. Founded by Sam Atkinson and Zach Bailet in 2022, Swap is rapidly scaling its product suite and market reach.

Total raised
$149M
Funding rounds
3
Latest round
Series C
Latest activity
Jan 2026

Industries

  • E-Commerce
  • Finance
  • Software
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Recent funding

  1. Series C

    Jan 2026

    $100M

  2. Series B

    Mar 2025

    $40M

  3. Series A

    Apr 2024

    $9M

Team