Swapi is a London UK-based brand e-wallet platform led by founder and CEO Pete Howroyd. The app lets users collect Swapi Points™ and spend them on rewards, coupons and discounts with a range of retailers, hotels, airlines and other partners. The company plans to launch with 100+ international brands on board and to bring the app to market. Swapi raised £860K in a Pre-Seed round to expand the team and accelerate its market launch. It also appointed Carolina Paradas-Mandato as Head of Strategic Partnerships to manage affiliate relationships and international expansion. Swapi is a UK-based startup founded in 2020 by Pete Howroyd that is building a digital wallet and marketplace to let people swap loyalty points between popular brands. The core product is a unique 'swap' function that frees points from single-brand schemes so consumers can spend them across participating retailers. Swapi positions itself as a solution to large amounts of unused loyalty cash—the article cites an average of £47 per person, totaling £6 billion in the UK and $360 billion globally. The company planned an official launch in Autumn 2021 and says the new investment will be used to develop the technology that powers its swap feature. Swapi also highlights benefits for brands, including fresh tender, customer acquisition upside, and a reduction in unwanted loyalty liabilities.

Total raised

$2M

Funding rounds

2

Latest round

Seed

Latest activity

Sep 2021