Symitri acquired TRUSTX from Digital Content Next and is positioning itself around privacy-first programmatic infrastructure. The company says it will launch “the world’s first integrated privacy firewall and real-time data clean room” to help balance open-web programmatic economics with growing privacy demands. Symitri closed $5 million in funding from institutional investors and ad‑tech executives to support the initiative. It ran a beta with TRUSTX in 2024 and plans to expand supply‑chain partnerships and integrations with select identity and data technology providers. Symitri is collaborating with Akamai Technologies to assist with the rollout. Financial terms of the TRUSTX sale were not disclosed; the TRUSTX exchange had connections to DCN publishers including News Corp, Hearst, and The Washington Post.

Total raised

$5M

Funding rounds

1

Latest round

Equity

Latest activity

May 2024