Taager is a Riyadh-based provider of a social e-commerce platform that helps merchants start and scale social commerce businesses across the MENA region. Its platform manages the end-to-end process and provides data and tools to optimize merchant performance. The company supplies products, storage, shipping and customer collection, and supports clients' marketing efforts. Taager is investing in technical capabilities, including generative AI and AI dales agents, to extend its scalable operations tech platform. It currently operates in Saudi Arabia, Egypt and the UAE and has recently expanded into Iraq. Following a $6.75M Pre-Series B raise, Taager plans to use the funds to continue regional expansion and advance its technology. Taager operates a B2B social e-commerce platform that provides a one-stop shop for online merchants and suppliers, offering storage, shipping, fulfillment and an online marketplace that connects sellers with wholesalers. The company uses AI and data science to recommend products and pricing, aggregates transaction data, and takes a margin on each sale. Taager says it enables first-time sellers to launch without inventory or cash and focuses on automating operations while maintaining on-the-ground logistics capabilities. It claims to have roughly 5,000 merchants on the platform and suppliers in the hundreds, and reports a 40% month-on-month increase in gross merchandise value (GMV). The startup describes itself as a high-margin business and plans to deploy the new capital into rapidly growing operations, hire across levels, and scale across MENA.

Total raised

$13M

Funding rounds

2

Latest round

Series B

Latest activity

Feb 2025