Taboola provides the “Around The Web” and “Recommended For You” content recommendation widgets seen on publishers such as The Atlantic, Business Insider, and Mail Online. The company says it now delivers more than 200 billion monthly content recommendations to 550 million users. Taboola was founded in 2007, is headquartered in New York, and maintains its research and development team in Tel Aviv. Its product work has shifted from desktop to a mobile-first focus, and the company is working to map data from mobile devices, social media sites, and apps. Top priorities cited by management include expanding into more international markets, including China. The company competes with Outbrain in the content-discovery space. Taboola operates a content recommendation platform and analytics suite that delivers roughly 200 billion content suggestions to about 550 million users each month. Its widget and related tools are free for publishers; Taboola monetizes via a CPC marketplace that charges per click. The company reports about $200 million in annual revenue and has been profitable for six consecutive quarters. Product capabilities include editorial push tools, A/B headline testing, product recommendations (via its Perfect Market acquisition) and publisher analytics. Taboola is investing in personalized recommendations by device and location, expanding into more international markets, adding more native advertising and mapping context for mobile and app traffic, and pursuing acquisitions to accelerate growth. Taboola uses its EngageRank™ technology to connect people with content they may like. Its platform is used by publishers to recirculate their own traffic via personalized on-site content recommendations. Taboola also operates a marketplace that enables publishers, brands, and agencies to acquire traffic and users by recommending third-party content across its network of publishers. The company completed a $15M Series D funding round and intends to use the capital for international expansion and development efforts. Taboola was founded in 2007 by CEO Adam Singolda and is based in New York City; the company is hiring. Taboola offers a video recommendation platform that appears as a widget on publisher sites, surfacing related videos from publishers and Taboola’s network of content creators. The company shares ad revenue between content creators and publishers, taking a cut. Its service is used by more than 300 publishers, including the Wall Street Journal, New York Times, Bloomberg BusinessWeek, Hearst, and Gannet, recommending over half a billion videos per day to more than 130 million users each month. Taboola is headquartered in New York City with R&D offices in Israel and currently has 40 employees. The company plans to double headcount over the next year, expand internationally in markets where it already has partners, and extend recommendations to new devices via APIs for iOS, Android and Xbox Live. Total funding to date is $25 million after the latest round. Taboola provides a turn-key product that offers video recommendations to publishers and integrates with platforms such as Brightcove and Ooyala. The service surfaces related videos and tailors recommendations to users using extensive analytics, scoring each video with an "EngageRank." Taboola says its recommendations can drive as much as 2.5 times more video watching on Bloomberg. Notable clients include the New York Times, USA Today, CNN, and Bloomberg. The service now generates 250 million recommendations per day across its publisher partner sites. Financially, the company has raised $15 million to date following the latest $9 million round.

Total raised

$153M

Funding rounds

6

Latest round

Series E

Latest activity

Feb 2015