Tag is a one-year-old, YC-backed fintech startup in Pakistan offering banking and financial services to users. It partners with public and private employers to provide employee banking features—employees can receive salaries on Tag accounts—and issues Visa-powered virtual and physical cards. For consumers it offers B2C services such as person-to-person payments and utility bill top-ups; account signup takes about three minutes with identity verification. The founder has said the company aims to become both Revolut and Paytm in Pakistan and plans to broaden product offerings and hire talent to build market trust. The company raised over $12 million in a seed financing that values Tag at $100 million and brings its total to-date funding to over $17.5 million. The seed round closed in two weeks and included investors such as Liberty City Ventures, Canaan Partners, Addition, Mantis, Banana Capital and others.

Total raised

$12M

Funding rounds

1

Latest round

Seed

Latest activity

Sep 2021