Taiv installs proprietary edge hardware in bars, restaurants, and similar venues, using computer-vision models to detect when a televised game cuts to commercial and replacing the national spot with venue-specific or paid programmatic ads in under 100 milliseconds. The system supports advanced features such as “sports-moment targeting,” allowing advertisers to trigger creative based on real-time game context and audience sentiment. The network now spans nearly 5,000 venues across North America and has maintained almost 3× year-over-year growth. Advertisers on the platform include major brands such as T-Mobile, Fox, Google, FanDuel, and Pepsi. Headcount expanded from about 30 to 85 employees over the past year, with plans to add roughly 25 more, primarily in sales and product. To date, Taiv has raised more than $30 million in capital and is valued at just under $100 million, giving the company resources to fund additional hardware and accelerate nationwide rollout.

Total raised

$14M

Funding rounds

3

Latest round

Equity

Latest activity

Feb 2026