Tajir is a Lahore-based B2B marketplace that lets mom-and-pop stores place inventory orders through its app, compare prices, and receive next-day delivery with 24/7 ordering. The platform primarily sells packaged consumer products—biscuits, soft drinks, home and personal care items—and supports over 1,000 SKUs while adding roughly 100 SKUs per month. Tajir generates revenue by taking a percentage of orders placed on its platform. Cofounded by brothers Babar (CEO) and Ismail Khan (CTO), the company participated in Y Combinator’s winter 2020 class; the founders have familial experience in distribution. Tajir previously raised a $1.8M seed in the summer prior to this Series A and reports that revenue has increased tenfold since that seed round. The company aims to digitize Pakistan’s fragmented retail supply chain and improve product availability and pricing for small retailers. Tajir operates a B2B e-commerce platform that helps fragmented, family-owned convenience stores in Pakistan source inventory from FMCGs, wholesalers and distributors. The platform aims to reduce time spent dealing with hundreds of suppliers, cut incorrect or uncertain deliveries, and improve price discovery and product selection for small retailers. By aggregating demand and providing a transparent distribution channel, Tajir seeks to lower procurement costs and prevent stockouts that reduce store incomes. The company was founded in 2018 and is backed by Y Combinator. Tajir raised $1.8 million in a recent funding round, providing capital to scale operations in its core market. The product focuses on improving logistics and supplier reliability for neighborhood stores rather than direct consumer retail.

Total raised

$19M

Funding rounds

2

Latest round

Series A

Latest activity

Jun 2021